SPRLUA | SVC RND | ADAPTURE
COLLABORATION

As the anticipation was building for Fezihaus' first live digital experience, dance party, and open-air market, Assemblage™, an unprecedented collaboration took center stage. One such collaboration, between Adapture and SVC RND, has set the stage ablaze with a mesmerizing fusion of art, music, and merchandising.

Discover the story, inspiration, and sheer dedication that have transformed mere merchandise into cherished artifacts of artistic expression.

The journey leading up to Assemblage™ began with a captivating listening event hosted by Adapture x Fezihaus at Adapture's first-ever Montréal Pop-Up. The event served as a prelude to the release of the remix album 'Magnum Dopus 2,' offering attendees an exclusive glimpse into the world of SPRLUA's reimagined tracks.

To commemorate this extraordinary collaboration, Adapture joined forces with SVC RND to craft exclusive merchandise that encapsulates the essence of the SPRLUA Remix Album. The cover graphic, masterfully designed by Kazuya Ito, underwent a striking transformation with the addition of a 3M reflective print beneath Adapture's iconic A graphic.

This subtle yet powerful semiotic choice symbolizes the unity and collective effort of all individuals involved in bringing this project to life.

Adding another layer of artistic brilliance, SVC RND's motion graphics expert, Tyrone, worked tirelessly to infuse captivating visuals into the fabric of this collaboration. His intricate and dynamic designs bring the shirt to life, elevating the entire experience to new heights. But the creative journey doesn't end there. With meticulous attention to detail, the talented team at SVC RND, including Yuji, Arift, Simon, and Tyrone, took charge of bag production. Their craftsmanship and dedication shine through in every stitch, ensuring that the merchandise reflects the quality and vision synonymous with Adapture and SVC RND.

To complete this extraordinary collaboration, Skullkings stepped in to handle the screen printing process, lending their expertise to transform these exclusive designs into wearable works of art. Their mastery of the craft guarantees that each merchandise item becomes a testament to the unity and creative energy that drives the SPRLUA Remix Album.

The SPRLUA x Adapture x SVC RND collaboration stands as a testament to the power of collective creativity. Through meticulous design, expert craftsmanship, and an unwavering commitment to artistic vision, this collaboration has brought forth a range of merchandise that not only represents the essence of the SPRLUA Remix Album but also serves as a tangible expression of the passion behind this project.